Hi-Fructose, the Magazine

October 31, 2008


Left: magazine cover art by Sam Gibbons

Note: Profile Friday will return next week.

I'd like to give you all a heads up about a fascinating art magazine. I was talking with a young staff member at Wet Paint about her artwork (the staff members there are all working artists) and what type of work she liked. Anna told me she really liked the magazine, Hi-Fructose. There weren't any copies left so I had to wait until this week to get one. I have Vol. 9.

The magazine's tag line is "under the counter culture." I can only suspect I understand what that means as I am long beyond any time I understood what was cool as far as the culture was concerned let alone understood the subdivisions. I just know what I like, and I do like this magazine. First I like the paper and printing, things that matter to me quite a bit. In this magazine the reproduction is delicious. The design is a bit busy for me (but then I'm still hoping for a pre-Grunge design world, and old enough to remember what that looked like), but it gets the job done, in that it doesn't conflict with the art. And art is what this magazine is about; pages and pages of profiles on artists, what they are making, a little bit on what their process might be, but most importantly some of their thoughts on artmaking and their own art in particular.

Vol. 9 contains work by Liz McGrath (who does very interesting "taxidermy"), Sam Gibbons (magazine cover art above), and Tara McPherson, to name just a few. One of the things I enjoyed most about this magazine was the clear way all these artists are working hard to get their art out there.

I also enjoyed hearing them talk about their influences and seeing if I could recognize those influences in their art; influences that previous generations of artists have interpreted differently. It makes a clear comment on the cycle of human experience to have an artist caught up in Manga talking about Goya.

So if edgy, not exactly comfortable, but still gorgeous art interests you; or if you are hip enough to know the culture, counter culture, and what is coming up beneath that; or you enjoy reading what artists say about their work, process, and the society we are living in, I think you really need to check out this magazine.

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